THE STRASBURGER SUITE

CHALLENGE: Convince a skeptical management team that an expanded brand could impact the firm's market visibility. Must include existing logo and trifecta color palette. 

RESULT: A strong, flexible platform that reflected the sophistication of the attorneys and resonated both internally and externally. Expanded color palette to allow for controlled expression within brand parameters, incorporated humanity, friendliness, and warmth in all print and digital segments. Add interest with Strasburger bands (imagery based on suspension cables, also implying motion) and firm thumbprint (design element behind logo).

The Z&D Foundation

CHALLENGE: Create consistency throughout portfolio, while simultaneously upgrading overall appeal.

RESULT:  Push primary color to forefront, include thematic imagery for each segment within construction industry. Liberal use of attorney headshots for instant industry recognition. Establish parameters for both print and digital pieces, while allowing slight differences for ancillary products/event series.