The Power of Voice.

Adding audio to any corporate marketing strategy or general community outreach infuses personality, emotion, and heart into those efforts. Finding the right voice is crucial in creating authentic and lasting connections.


PODCASTING

The Pivot Syndicate is dedicated to exploring all things related to personal and professional reinvention. Launched during Quarantine2020, this weekly podcast features interviews with guests from all walks of life - and without the smug tone of know-it-all faux gurus. Currently, this is a one-woman production - in front of and behind the scenes!

CHALLENGE: Apply existing marketing expertise and learn additional production skills to create and deliver compelling, quality content - from scratch.

SOLUTION: Develop content strategy that (1) identifies audience, themes, and thought leaders, (2) outlines production needs from recording and editing to delivering and promotion, and (3) explores growth opportunities of both the podcast’s audience and its potential partners. Implement through proactive outreach to potential guests and industry mentors, and ongoing tech ed, topic research and development, and production best practices.

Heartbreak & Hope with Pat Barbarito offers insights, anecdotes, and guidance from a variety of experts and includes Pat’s own perspective on how best to thrive through any stage of relationship building.

CHALLENGE: How to showcase the expertise and personality of a powerful businesswoman with over 40 years of practice as a divorce attorney while keeping the mood upbeat and hopeful.

SOLUTION: Collaborate with co-managing partner to develop a conversation that focuses on reverse-engineering a relationship, so that divorce (while always a possibility) does not have to be inevitable. Identify ways to feature clients and colleagues, in addition to industry experts and gurus.

 

Take It To The Board with Donna DiMaggio Berger explores the reality of life in a condominium, cooperative or homeowners’ association, what’s really involved in serving on its board, and how to maintain that ever-so-delicate balance of being legally compliant and community spirited.

CHALLENGE: Bringing the industry knowledge, governmental experience, and humor of a seasoned community association lawyer to mainstream circles to help residents and board members be better neighbors.

SOLUTION: Partner with attorney champion to launch a first-of-its-kind conversation that demystifies why community association boards make the decisions they do and includes industry leaders from around the U.S.


NARRATION

#PAGE48 features live readings of the 48th page of every book in my personal library.

CHALLENGE: Developing both ear and voice simultaneously to bring the words of my favorite authors to life.

SOLUTION: Patience, practice, and persistence. This is still a work-in-progress and ever-evolving!